Lifestyle Month

I was looking at Desire's website considering a trip. Brought up the chat to ask about excursions to Maya archaelogical sites....Got to talking about limits within the resort. Interestingly, the operator said that during January, folks can be "intimate" in the beach areas. So I asked how he defined "intimate." He clearly intimated that actual intercourse would be allowed in the beach area.

So.....Pardon a noob if this is a dumb question, but isn't this a new threshold for them? Hasn't that behavior at that location always been officially taboo for them?

Btw.....He called this promotion as "Lifestyle Month."